1. Why do I need a web site?
2. My advertising budget is already maxed out… I don’t think I can afford it… can I?
3. I don’t know much about computers or the internet... it's overwhelming... what do I have to do?
4. I can do this myself… What are you offering that I cannot do for myself?
1. Why do I need a web site?
Potential customers know the Internet is a quick and easy to use resource. They can search a wide area for goods and services without leaving their chair. With the rising price of gas more people are using the internet to do their legwork.
Your business website can be visited by people outside your local yellow pages or newspaper circulation area. If fact your website can be accessed from around the world.
Your business website can include a lot of info about your business, such as location, hours, phone #, email address, services and /or products offered, prices, directions, and even a map. You could even include photos and testimonials from satisfied customers.
Your business website allows potential customers to access info about your business anytime day or night… not just during “your” business hours… or on their “free” time… (many people surf the internet during their business/work day).
More and more people are using their computers to do their research and comparison shopping, proceeding at their own pace, before they are ready to travel to a store. Most times they would like to remain anonymous so as not to feel pressured or badgered.
Your business website can answer many frequently asked questions (FAQ’s) your potential customer may have, and sell your product or service for you. A link on your website to your email can direct any additional questions to you for clarification at your convenience and start a business relationship with a potential customer. You can have as many email addresses as you need for you and your employees (anyname@yourwebsite.com) to direct customers to the right employee.
Your business website is your dedicated employee 24 / 7!
TIME IS MONEY…Think about how much time is spent explaining all of the aspects of your products or services to each and every potential customer every time the phone rings… over and over. Your business website can say it once and speak to everyone at the same time… and it covers everything just the way you want it presented.
Could your business survive without an answering machine? Probably not… but if you had asked someone 40 years ago they would probably have said "why would I ever need an answering machine?"
And lastly… your competition probably has a website or will have one soon. You need a presence on the Internet in order to maintain your competitive edge. On the internet your small business is on equal footing with the competition and even the "big guys".
2. My advertising budget is already maxed out… I don’t think I can afford it… can I?
Of course without advertising no business would survive... but successful businesses maintain that status by reaching their customers by the most effective means… you must be visible where they are looking… and today they are looking on the internet! The Internet is fast and convenient for THEM… Web Griffins Design makes it fast and convenient for YOU with an affordable web design and service program.
Let’s compare your website vs. Newspaper Advertising vs. Yellow Pages...
Your website will have plenty of space for pages and pages of information, colorfull graphics and animations vs. small 1/4, half or expensive full page Newspaper or Yellow Pages Ads with limited space in black ink.
Newspaper ads are printed for a short period, might be looked at once, if at all, and wind up in the recycle bin. Like the Yellow Pages once printed they cannot be changed. The Yellow Pages can only be changed annually. Changes can be made to your website whenever you want, and potential customers can add the site to their favorites for future reference.
Your website is always available to everyone in the world. Newspaper Ads and the Yellow Pages are localized, restricted by their circulation, and not always available.
All forms of advertising play their part in the success of your business, and no avenue should be overlooked. To be successful in the fast paced ever changing world you must be willing to move forward with the pack…or risk getting lost and forgotten.
Can you afford NOT to have a business website?
3. I don’t know much about computers or the internet... it's overwhelming... what do I have to do?
People surf the internet for different reasons… to find information, for entertainment, or to shop. Although you may not know much about navigating the internet your customers do. A whole generation is growing up with computers in the home.
Web Griffins Design can help you put it all together. You tell us about your business and what you want to promote and we will organize it for you and design a professional website to your taste. The Web Griffins will handle all of the registrations, maintain your website and make updates whenever you feel it necessary to keep it fresh and interesting.
A web page is a highly informative tool, but people need to know where to find you… and that’s easy. Your business website will list in common search engines on the internet such as Google and MSN or AOL Search. You can also let your potential customers know where to find your business website. You should include the name of your website on all of your advertisements, on business cards, letterheads, or promotional items. Let everyone you may potentially do business with know you exist on the internet. Many people seeking information will ask if you have a website where they can see examples of your products and/or services from the comfort of their home. While you would not approach everyone with your plans to run an ad in a particular newspaper on a particular day or week, the mention of your website address does just that, making the most of your advertising dollar… and it runs 24/7…
4. I can do this myself… What are you offering that I cannot do for myself?
Time is money. Most business owners do not have “free” time to add another task to their daily routine. It would require that they steal time from somewhere else... where would you get it? ...family time? ...fun time? ...management of your business? With busy lifestyles and people focusing their efforts on family, fun, and what they do best, many successful business owners choose to delegate tasks to others to allow themselves freedom to reap the benefits of their success.
You could cut your own hair, do your own plumbing, or repair your car... but do you? Sure, you could do it but some things are better left to the professionals. There are computer programs to design a simple website. Creating your own website would involve…
- devoting some time to purchase, install and learn how to use the programs.
- learning to create graphics and tap into your creative side.
- learning how to write scripts and incorporate them into your web pages.
- arranging for domain registration, web hosting and processing the renewals.
- making updates as needed to keep the content fresh and interesting.
That amounts to alot of time... Do you have that kind of time on your hands?
There are companies providing cheap website hosting. How do you know if they are reliable and if your website will be available all of the time? Will a support person be available to help you if it is not?
Web Griffins Design has a simple, affordable small business package that takes care of everything for the business owner. Our service makes it easy and convenient for you. Your website will be a professionally designed quality site hosted at an industry leading facility with 99.9% uptime. The Web Griffins provide full technical support, included free with all packages.
We at Web Griffins Design realize that there are some who may still want to design or maintain the website themselves so we also offer an affordable support package just for them.
